The best places to find affiliate programs for creators are Awin, impact.com, Amazon Associates, ShopMy, LTK, TikTok Shop, PartnerStack, CJ Affiliate and Rakuten Advertising. The right option depends on your niche, platform and audience.

For most creators, Awin and impact.com are sensible starting points because both provide access to multiple brands through one account. TikTok Shop suits in-app product videos and livestreams. ShopMy and LTK are built for fashion and lifestyle recommendations, Amazon Associates covers a wide range of products, and PartnerStack focuses on software and business tools.

Best Affiliate Platforms for Creators

Platform Best for Key advantage Main limitation
Awin Social creators, bloggers and influencers Access to 30,000+ brands, plus product discovery and link-building tools Brand approval may still be required
impact.com Creators seeking brand partnerships Affiliate, influencer and commerce partnerships in one marketplace Some opportunities suit established creators better
Amazon Associates Product reviews, YouTube, blogs and general recommendations Broad product selection and familiar checkout experience Commission rates and product eligibility vary
ShopMy Fashion, beauty and lifestyle creators Storefronts, affiliate links and brand partnerships Curated creator network
LTK Fashion, home, beauty and shopping creators Creator storefronts, brand access and shoppable content tools LTK looks for public profiles, engaged audiences and regular shoppable content
TikTok Shop TikTok videos and livestreams Product links, in-app checkout and creator commissions Eligibility and platform rules can change
PartnerStack SaaS, marketing and business creators Marketplace of software partner programs More useful for software than physical products
CJ Affiliate Bloggers, publishers and content-led websites Free publisher account and access to established brands A website or reliable content distribution helps
Rakuten Advertising Established publishers and influencers Large global advertiser network Current influencer policy requires at least 500 social followers and five posts in the previous six months

1. Awin is a Good All-Round Starting Point

Awin is a useful place to find affiliate programs if you promote products across Instagram, TikTok, YouTube, blogs or newsletters.

Awin says its platform connects creators with more than 30,000 brands, including Adidas, Dyson, Nike, Sephora, Samsung, Viator and Under Armour. Its creator tools include a link builder, product search, offers, performance tracking and storefronts.

Choose Awin if you:

  • Promote products across several retail categories.
  • Want one dashboard for multiple brands.
  • Publish on social media, a website or by email.
  • Need product search and affiliate links through a mobile app.

Awin is a good fit for lifestyle, travel, fashion, retail and product-review creators.

2. impact.com is Best for Affiliate and Brand Partnerships

impact.com combines affiliate programs, influencer campaigns and creator partnerships in one marketplace. Creators can find brand partnerships, promote products, create tracking links and review performance. Its partner marketplace is aimed at creators, influencers, publishers and affiliates.

impact.com also says its product marketplace gives partners access to hundreds of millions of products. Partners can compare offers and apply to work with brands directly from product pages.

Choose impact.com if you:

  • Want more than standard affiliate links.
  • Are interested in paid collaborations or longer-term brand relationships.
  • Create commerce content for a website, newsletter, podcast or social platform.
  • Promote products from several merchants.

For a creator building a partnership business, impact.com can be more flexible than joining individual brand programs one at a time.

3. Amazon Associates Covers Broad Product Recommendations

Amazon Associates is practical for creators who recommend different types of products. The Amazon Influencer Program can provide an Amazon presence where creators collect products they recommend through channels such as YouTube and Instagram.

Amazon works well for:

  • YouTube reviews and tutorials.
  • "What I use" videos.
  • Home, tech, beauty and hobby content.
  • Blog buying guides.
  • Product roundups and gift guides.

Amazon is not always the highest-paying option. Compare the commission, product category, return rules and payment terms before making it your main program.

4. ShopMy is Built for Fashion, Beauty and Lifestyle Creators

ShopMy gives creators storefronts, affiliate links, product curation tools and access to brand partnerships. The platform focuses on premium brand relationships and creator-led commerce.

ShopMy suits creators who regularly recommend:

  • Clothing and accessories.
  • Beauty and skincare products.
  • Home decor.
  • Travel products.
  • Lifestyle and wellness items.

The main difference between ShopMy and a traditional affiliate network is the storefront. Instead of sending followers to separate merchant websites, you can organize your recommendations in one branded shopping destination.

5. LTK is a Good Option for Established Shopping Creators

LTK is built around creator storefronts and shoppable content. LTK says its network includes more than 200,000 global creators, more than 5,000 brands and access to shoppers through its app and other channels.

LTK looks for creators with:

  • A public social media profile.
  • An engaged audience on at least one platform.
  • High-quality shoppable content.
  • Regular publishing activity.

LTK is most relevant to fashion, home, beauty and lifestyle creators whose audiences already ask where products came from.

6. TikTok Shop is Best for In-App Product Selling

TikTok Shop connects creators with sellers through commission-based product promotions. Creators can find products in the Affiliate Marketplace, add them to a product collection and include them in TikTok videos or livestreams.

TikTok Shop also supports shareable affiliate links. Creators can share links through social bios, stories, newsletters, direct messages and other channels. Commissions are paid only after qualifying orders are fulfilled.

TikTok's United States documentation currently lists different follower thresholds. One Creator Center guide lists 5,000 followers, while the Creator Eligibility Policy lists 1,000 followers for affiliate creators. Check the eligibility shown inside your TikTok account before relying on either number.

Choose TikTok Shop if you:

  • Create product demonstrations or reviews.
  • Use TikTok videos or livestreams to drive purchases.
  • Want viewers to buy without leaving TikTok.
  • Prefer product discovery inside a social platform.

7. PartnerStack is Best for Software and Business Creators

PartnerStack focuses on software partner programs. Creators, affiliates and agencies can create a partner account, apply to individual programs and receive referral links after approval.

PartnerStack is useful for creators covering:

  • Email marketing software.
  • Website builders.
  • Customer relationship management tools.
  • SEO and analytics platforms.
  • Productivity software.
  • Creator and business tools.

Some software programs pay recurring commissions. Each company sets its own commission structure, eligibility rules and payment terms, so check the details before promoting a product.

8. CJ Affiliate Works Well for Content Publishers

CJ Affiliate is a traditional affiliate network for publishers, bloggers and content creators. Publishers can create an account for free, apply to advertiser programs and generate tracking links.

CJ also runs a Content Certification program for content-focused publishers. CJ says certified publishers can connect with more than 600 brands. Its requirements include using a blog or social media channel as the main distribution model and not relying on paid search as the primary traffic source.

CJ is a better fit for creators with:

  • A blog or editorial website.
  • Product reviews and comparison content.
  • A newsletter or established social channel.
  • A consistent publishing schedule.

9. Rakuten Advertising is Useful for Established Creators

Rakuten Advertising gives publishers access to advertiser programs in categories such as retail, luxury, finance and travel. Its publisher dashboard lets creators find advertisers, generate links and track commissions.

Rakuten's current affiliate network policy says influencer applicants must have at least 500 social media followers and have published at least five posts during the previous six months.

Rakuten is worth considering if you already have a public content channel and want to work with recognizable consumer brands.

What About Shopify Collabs?

Shopify Collabs can connect creators with Shopify merchants and provide affiliate links, discount codes and product opportunities. Shopify currently states that new creator signups are not being accepted, although existing creators can continue using the platform and merchants can send direct invitations.

Shopify Collabs is mainly useful when:

  • A brand invites you directly.
  • You already have a Collabs account.
  • You have a relationship with a Shopify merchant.

It should not be your first option if you are starting from scratch.

How to Find Individual Brand Affiliate Programs

Affiliate networks are only one source. Many companies run their own creator or referral programs.

Search for:

  • brand name affiliate program
  • brand name creator program
  • brand name ambassador program
  • brand name partner program
  • brand name referral program

You can also check the footer of a brand's website for links labelled Affiliates, Partners, Ambassadors, Creators or Refer a Friend.

Apply directly when:

  • The brand is already popular with your audience.
  • The company does not appear on your preferred affiliate network.
  • You want a higher commission or custom discount code.
  • You want to discuss free products, paid content or a longer-term partnership.

Which Affiliate Platform Should You Choose?

Use this guide:

  • New general product creator: Start with Awin, Amazon Associates and impact.com.
  • Fashion or beauty creator: Apply to ShopMy and LTK, then add Awin.
  • TikTok-first creator: Use TikTok Shop if your account is eligible.
  • Software or business creator: Start with PartnerStack and apply directly to relevant SaaS companies.
  • Blog or review website owner: Join CJ Affiliate, Rakuten Advertising, Awin and impact.com.
  • Newsletter or podcast creator: Consider impact.com, PartnerStack and direct brand programs.
  • Creator with existing brand relationships: Check Shopify Collabs and ask brands for direct affiliate invitations.

What to Check Before Joining an Affiliate Program

Do not compare programs by commission percentage alone. Review:

  1. Commission basis: Check whether the commission applies to the full order, selected products or new customers only.
  2. Cookie or attribution period: A longer tracking period can improve the chance of receiving credit for a sale.
  3. Payment threshold: Confirm the minimum balance and available payment methods.
  4. Product exclusions: Some brands exclude sale items, subscriptions, gift cards or certain categories.
  5. Return and cancellation rules: Commissions may be reversed when customers return products.
  6. Promotion restrictions: Some programs prohibit paid search, coupon sites, email promotion or certain social platforms.
  7. Link flexibility: Deep links, storefronts, discount codes and mobile link tools can affect how easily you can promote products.
  8. Brand fit: A smaller commission from a trusted brand can outperform a higher commission from a product your audience does not want.

Affiliate Disclosure Requirements for Creators

Creators should clearly disclose when they may earn a commission from a recommendation. The Federal Trade Commission says affiliate relationships are material connections that should be disclosed clearly and conspicuously. One straightforward example is: "I may earn a commission from purchases made through links in this post."

Place the disclosure near the recommendation or affiliate link. Do not hide it only on a profile page, behind a "more" link or inside a long group of hashtags. For video content, the FTC recommends including the disclosure in the video and near the links in the description.

Bottom Line

Choose the platform that matches the products your audience already wants. Awin and impact.com cover multiple brands, Amazon Associates suits broad product content, PartnerStack suits software, ShopMy and LTK suit fashion and lifestyle, and TikTok Shop suits in-app selling.

Joining more networks is not the same as building better affiliate income. Relevance, trust and consistent product-focused content matter more than the size of your affiliate account list.